Learn from experience. create exceptional events.
Practical courses and personalised mentoring for event professionals, agencies and teams who want to create exceptional events.
Led by Maiken Grace, former Global Events Lead at Wise, GraceCo Ventures brings extensive experience delivering complex, high-impact events across the US, APAC and EMEA for audiences of 5,000+. Every detail counts, inclusion is built in from the start, and every budget has potential.
Gain the knowledge and confidence to make smarter decisions, elevate your events and build lasting capability within your team.
Book a free 20-minute intro call to explore how GraceCo Ventures can help you deliver better events with confidence.

Online courses
Self-paced on-demand video courses from €39, built on Maiken's years running global events. They open one by one, so join the waitlist to hear first.
Private coaching
Work one-to-one with Maiken, from a single strategy call to a full coaching programme for your next event or your in-house events team.
Book Your Spot
- 175 eurot
- 290 eurot
- 750 eurot
- starting from 4900€
- 950 eurot

Maiken Grace
Founder and CEO
With over a decade of experience, Maiken Grace, former Global Events Lead at Wise, has led complex, high-impact events across the US, APAC and EMEA, bringing together audiences of 5,000+. Her experience spans the full event lifecycle, where strategic thinking, intricate logistics and countless details must come together seamlessly. Inclusion is never an afterthought, and every decision has a purpose.
Through GraceCo Ventures, Maiken brings this depth of real-world expertise directly to event professionals, agencies and teams. She shares the thinking behind successful events, challenges assumptions and helps clients navigate complexity, make better-informed decisions and deliver more with the resources they have.
This is more than advice. It’s an opportunity to learn from experience, strengthen your capabilities and build the confidence to create exceptional events independently, without the cost of a full-service agency.
Inspiring better events. Empowering the people who create them.
Maiken Grace
Founder & CEO
Join the video course waitlist
Coming soon: On-demand event expertise.
An on-demand video service offering practical advice, proven tips and solutions to common event challenges, all drawn from Maiken’s years of experience. Learn to make smarter decisions, avoid costly mistakes and deliver better events at your own pace, whenever you need it. No booking required.
Get in Touch
From coaching event planners to advising agencies and building in-house expertise, Maiken offers tailored services to meet your needs. Explore the services and send a short note about the support you require — Maiken will reply shortly.







